The Sage Agency

Is Your Business Ready For Google Ads?

In order to be profitable with Google Ads there are important elements that need to be in place first. Find out in the next 30 seconds if your business is ready to launch the unlimited power of Google Ads by answering the below questions.

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Do you currently promote your website through multiple channels and platforms? For example, (Social Media, Facebook Ads, Search Engine Optimization, etc.)*
Do you know your website's existing conversion rate? For example, if your website receives 200 visitors in a month and has 50 sales, the conversion rate would be 50 divided by 200, or 25%.
It is best to use a 90 day period for this information, if possible. You can view your website numbers in your Google Analytics account. If you do not have Google Analytics set up for your website, I recommend setting it up immediately.
Do you know your lead to sale conversion rate? For example, out of every lead you receive, how many of those become paying customers?
**This question is for service based businesses only** It is best to use a 90 day period for this information, if possible. You can view your website numbers in your Google Analytics account. If you do not have Google Analytics set up for your website, I recommend setting it up immediately.
Do you know your average customer value?
The average customer value (ACV) is the average revenue value that each customer brings to your business during a given timeframe (90 days is ideal to figure this out). The average customer value can be determined by multiplying the average order size (AOS) with the average order frequency (AOF).
Do you have Return On Ad Spend (ROAS) or Cost Per Acquisition (CPA) goals?
A Return On Ad Spend (ROAS) goal is the amount of revenue that you need to earn for every dollar spent on a campaign. A Cost Per Acquisition (CPA) goal is the amount of budget you can spend for each lead to still be profitable.
Do you have a budget of $1,000 + for Google Ads each month?*
If you have a budget less than $1,000 per month to use with Google Ads it is unlikely you'll reach your goals and be profitable. I recommend saving a % of your currently monthly profits in a bank account until you have at least 3 - 6 months of budget to give your Google Ads a chance!